Pelham Matrix
A Revolution in Brand Innovation

Pelham Group is thrilled to announce the launch of our latest venture, the Pelham Matrix. We’ve been working hard behind the scenes to create a solution that will revolutionise the way brands approach trend-led product development, and we’re excited to finally share it with the world.

Our founder's vision

Oliver Felstead, the founder of Pelham, understands the challenges that brands face when it comes to staying ahead of the curve.

With the Pelham Matrix, he aims to provide a solution that allows brands to explore and test the market with innovative and on-trend products, available with low MOQs starting at just 1000 units.

“We know how hard it is for brands to react to trends and offer continuous innovation.”

Oliver Felstead – Founder & CEO

Innovation at the Forefront

The Pelham Matrix prides itself on creating highly innovative ranges using our technical team's extensive knowledge and insight. We follow trends in Korea and the USA, and stay ahead of the market by using Mintel data and customer feedback.

Our goal is to help our customers prove concept in their own markets, and then develop bespoke formulations with the learnings.

New Ranges Every
2-3 Months

At Pelham Matrix, we are constantly innovating and dropping new ranges every 2-3 months in multiple product categories across health & beauty based on market trends and innovation. Over 200 products are planned for 2023 alone. Our first drop, launched on the 1st of March, is a range of high-performance SPF skincare formulations, all fully tested, approved, and ready to go.
Hot trends

Discover hot trend-led products dropping every three months.

Register free today and stay ahead of the curve with hot new trending lines becoming available throughout the year.


Choose from our beautiful pre-tested packaging components.

With Pelham Matrix, you’re not stuck with a white-label solution. We’ve pre-tested a range of packaging components to give you much more choice.


Get your next best seller into the market in as little as 8 weeks.

Thanks to our streamlined manufacturing process, you can have your new product in-hand just 8 weeks after approval of final packaging artwork.


Launch new lines with ZERO development and testing costs.

Product development can be costly and time consuming. That’s why we’ve taken it off the table for you. With pre-tested active formulations and packs. 


Sephora Clean List compliant ingredients in all our products.

Just like you and your customers, we care about what goes into products. That’s why our formulations are all Sephora Clean List compliant.

Learn more about Pelham Matrix

Glossary of ingredients

Get information about the ingredients we use and what they're for.

Prohibited ingredients

A list of ingredients we do not use for ethical, safety and performance reasons.

Pelham Matrix
vs NPD

See how our Matrix service differs from our standard new product development process.

Frequently asked questions

Need some help? Check our list of frequently asked questions for information.

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